Senior Interaction Design Lead, IDEO Shanghai
Mauricio “Momo” Estrella is a Senior Design Lead at IDEO China. As an Interaction Designer, he translates human-centered insights into opportunities for designing digital products, services, and experiences that truly matter to people. At IDEO he works with clients to collaboratively develop conditions for innovation and to create delightful and holistic experiences for Chinese consumers.
Before joining IDEO, Momo held leadership roles at Publicis.Sapient, The Imagination Group, and EF Education First. His experience covers a variety of industries including education technology, entertainment, travel, retail, consumer products, and mobility. Some of his clients included Alibaba, Marriot, DBS Bank, Huawei, Lincoln, and Jaguar Land-Rover. Momo is a sought-after speaker on topics related to design, innovation, and behavior. He sits on the Advisory Board for QLC.io, and mentors selected startups at SOSV's Chinaccelerator.
From 2000 to 2008, he spent 9 years in different Universities in Ecuador designing his own future: Computer Science, Psychology, Design, and Business. He holds a Bachelor of Technology in Programming (Modeling, Virtual Environments, and Simulation) from the Latin Institute of Technology.
When he is not spreading beauty and magic among IDEO and its clients, Momo likes to host introvert-friendly networking dinners and argue with his son on which red is red. His son, Iván, calls him Mama.