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近日,IDEO首席执行官蒂姆•布朗(Tim Brown)在北京接受FT中文网专访。在采访中他谈到很多传统企业败在将自己禁锢于一个行业中,没有跟随客户需求而动,而企业真正需要做的是弄清楚用户需要的究竟是什么,然后思考如何满足这种需求。

采访视频