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In a recent interview with CGTN's Global Business Program, IDEO's CEO and President Tim Brown commented that in an ever changing market, maximizing efficiency is no longer sufficient to ensure the sustainable development of Chinese business. The future of business will be led by creative competitiveness that is both human-centric and quickly adaptable to a changing market. "Lead a Creative China" program is a response to the needs of China's business leaders to lead the market with creative competitiveness.

Full interview (video)

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