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PHOTOS FROM INSTAGRAM.COM/IDEO

IDEO is a global design company. We help organizations in private and public sectors innovate and grow by using a human-centered approach.

  • Our service is based on observing people’s behaviors and uncovering their latent needs.
  • We bring to life new development direction and elevate brand for companies through business model, product, service and experience design.
  • We help organizations build innovation culture and capability.

IDEO, which has roots dating back to 1978, is an award-winning global design and innovation consultancy. We partner with leaders and change agents to identify new market opportunities, add value, and solve complex problems. We design and launch innovative products, services, ventures, and brands by combining business acumen with human-centered market insights. Ultimately, we help organizations build the capabilities required to sustain innovation.

We create new value in China by enabling enlightened leaders to answer the right questions and to tackle systemic challenges.